Most agents don’t announce it.
There’s no dramatic goodbye post, no public frustration, no long explanation. One day, they’re at one brokerage. The next, their profile quietly updates—and that’s it.
Brokerage switches happen far more often than people realize. In many markets, 20–30% of agents change brokerages every few years, yet few openly talk about why. Here’s what’s really going on behind the scenes.
It’s Rarely About the Commission Split Alone
Despite what many assume, commission is usually not the primary driver. Agents often tolerate less-than-ideal splits if everything else works. The switch tends to happen when multiple small frustrations stack up over time.
The Most Common Reasons Agents Switch Brokerages
- Lack of real support
Many brokerages promise coaching and mentorship, but agents later realize they’re largely on their own once onboarded. - Cultural misalignment
An office culture that once felt motivating can become political, competitive, or isolating—especially as agents grow. - Hidden or rising fees
Desk fees, transaction fees, tech fees, and marketing fees add up. Over time, agents start questioning the value. - Outgrowing the brokerage
What works for a new agent may limit an experienced one. Top producers often leave when systems no longer match their scale. - Leadership changes
A broker, manager, or team leader leaving can quietly trigger multiple agent exits. - Technology gaps
Outdated CRMs, poor marketing tools, or lack of automation push agents to look elsewhere. - Brand vs. independence tension
Some agents realize they’re building the brokerage’s brand more than their own. - Burnout, not failure
Switching is often a strategic move to reduce stress, not a sign of poor performance.
Why Agents Rarely Talk About It
Switching brokerages still carries a stigma. Many agents worry it will look like instability or dissatisfaction, even though it’s often a calculated business decision.
In reality, the most successful agents tend to switch more than once—not because they’re unhappy, but because they’re intentional.
The Quiet Truth
Most agents don’t leave because something went wrong.
They leave because something stopped working.
And when the timing feels right, they move quietly.
