Real Estate Career Doctor

Should Realtors Disclose Haunted Houses?

Dr. David Reis — Fri, 24 Oct 2025 10:44:30 +0000

It’s October, the time of year when pumpkins appear on every porch, cobwebs decorate listings, and conversations about “haunted houses” sneak their way into serious real estate talks. But here’s a real question that isn’t just for Halloween:
If a home has a spooky reputation, should the realtor be required to tell potential buyers about it?

Let’s dive into this eerie but fascinating real estate dilemma.

🏡 The Legal Lowdown: What the Law Actually Says

When it comes to haunted houses, the rules depend on where you live. In most states, there’s no legal requirement for realtors to disclose whether a home is believed to be haunted—unless that “haunting” could impact the property’s value or cause psychological distress to a buyer.

For instance, in New York, the famous “Ghostbusters ruling” (Stambovsky v. Ackley, 1991) made headlines. A buyer sued after learning the house he purchased was known locally as haunted. The court sided with him, stating that the home’s spooky reputation had been publicized in magazines and tours. The court declared the house “legally haunted” and allowed the buyer to back out. Since then, many agents jokingly call it the “Ghostbusters case.” 👻

Other states like California, Massachusetts, and Minnesota only require disclosure if the property was the site of a violent death, suicide, or serious crime, not paranormal activity. But in some regions, even mentioning ghosts might get you an eye roll—or a lost sale.

📊 What Buyers Actually Think About Haunted Houses

According to a Realtor.com survey, nearly 30% of buyers said they’d be open to purchasing a haunted home if it came with a discount. Another 18% said they’d buy one no matter what, as long as they loved the property. However, 49% admitted they’d never even consider it.

Interestingly, 12% of respondents said they believed they had already lived in a haunted home at some point—and didn’t move out!

That means nearly half the market might be spooked away if the property’s haunted history becomes public. But for others, it could be a quirky selling point.

💰 Haunted or “Character Home”? The Marketing Dilemma

Some agents prefer to rebrand these eerie estates as “historic homes with character.” After all, a good storyteller can turn an unsettling past into mystique. The key is understanding your audience.

Luxury buyers who crave exclusivity might see a haunted mansion as part of its unique charm. But first-time buyers? Probably not so much. According to Zillow data, homes near cemeteries or with eerie reputations can sell for 3% less on average than similar properties nearby.

However, there’s also a niche: haunted tourism. A well-known haunted reputation can actually boost short-term rental income. Airbnb even has a “Haunted Homes” category where properties like the “Conjuring House” in Rhode Island are fully booked months in advance.

🧑‍⚖️ The Ethical Side: What Should Realtors Do?

Here’s where it gets tricky. Even if the law doesn’t force disclosure, ethics might.

Realtors operate under a fiduciary duty to act in the best interest of their clients and maintain transparency. If a haunting is widely known or could affect a buyer’s decision, full disclosure builds trust and credibility.

Imagine this scenario: the buyer learns from the neighbors about the “ghost lady who wanders the upstairs hallway.” If the agent hadn’t mentioned it, that buyer might feel deceived—even if the story was local folklore.

The National Association of Realtors (NAR) Code of Ethics encourages honesty and avoidance of misrepresentation. In gray areas like this, it’s better to err on the side of disclosure.

🕯️ Fun Fact: Haunted Homes Still Sell

Despite the superstition, haunted homes are not unsellable. In fact, Trulia found that many stigmatized properties eventually sell—but often for about 10-25% below market value.

And believe it or not, some buyers actively search for haunted listings! Sites like DiedInHouse.com let curious buyers check if a home has a dark history. What used to be gossip is now Googleable.

So, while the supernatural might send some buyers running, others see it as an opportunity to own a piece of eerie history.

To Disclose or Not to Disclose?

If you’re a realtor, the safest path is to disclose anything you’d want to know if you were the buyer. Whether it’s a leaky roof or a lingering ghost, transparency builds trust.

At the end of the day, a haunting might not kill a deal—but hiding it just might.

After all, even if ghosts aren’t real… your reputation sure is. 👻

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Why 90% of Realtors Fail in Their First Year (And How You Can Beat the Odds)

Dr. David Reis — Wed, 22 Oct 2025 10:56:09 +0000

Starting a real estate career sounds glamorous at first. You imagine flexible hours, big commissions, and maybe even your name on a billboard one day. But here’s the hard truth: according to multiple studies from NAR and RealTrends, nearly 87% to 90% of new agents quit within their first five years — most within the first 12 months.

If you’ve ever wondered why so many new realtors fail so fast, you’re not alone. Let’s break down the real reasons, backed by research and real-world insights, and more importantly, how to survive your rookie year with your sanity (and wallet) intact.

💸 1. Unrealistic Expectations About Income

Many new agents expect instant commissions and quick closings. In reality, most don’t make a sale for the first 3 to 6 months.

A 2024 NAR Member Profile revealed that the median gross income for agents with less than two years of experience was only around $9,600 annually. That’s below minimum wage if you count the hours put in.

New agents often underestimate how much time and effort it takes to build trust, find clients, and close deals. It’s a business, not a side hustle.

💡 Pro tip: Set aside at least six months of savings before diving in full time. The commissions will come, but only after consistent effort and networking.

🧭 2. No Clear Business Plan

Many new agents join a brokerage and immediately start chasing leads without direction. They don’t define a target market, brand identity, or marketing system.

A Real Estate Express survey found that agents who had a written business plan were 60% more likely to earn above the industry median in their first year.

You wouldn’t start a restaurant without a menu or marketing plan — yet many realtors do just that with their careers.

💡 Pro tip: Create a 90-day business roadmap. Set small, measurable goals like “make 20 new contacts weekly” or “attend one open house per weekend.”

🕒 3. Poor Time Management and Discipline

Freedom can be both a blessing and a curse. Real estate doesn’t have a boss watching your clock, so it’s easy to waste time scrolling through listings or social media instead of prospecting.

According to The Close’s 2023 Realtor Productivity Report, top-performing agents spend at least 60% of their time generating new leads. New agents? Only about 20%.

That gap explains why the majority burn out early — they’re busy, but not productive.

💡 Pro tip: Treat your real estate career like a 9-to-5 job. Block time for prospecting, client calls, and follow-ups every single day.

💬 4. Lack of Mentorship and Support

Real estate can be lonely, especially when you’re new. Many rookies join brokerages that offer little training or mentorship. They’re handed a desk, a login, and told to “go get clients.”

A Keller Williams internal survey showed that agents with mentors closed 60% more transactions in their first year than those without. Guidance matters.

💡 Pro tip: Find a mentor who actively sells in today’s market. Watch their strategies, shadow their showings, and learn from their mistakes.

📣 5. Inconsistent Marketing and Branding

Most new agents underestimate how much marketing drives success. They post one “Just Listed” on Facebook and expect leads to roll in. Unfortunately, real estate marketing is a marathon, not a sprint.

Studies show that it takes 7 to 12 touchpoints before a client trusts you enough to do business. Without consistent follow-up, your name disappears fast.

💡 Pro tip: Create a simple marketing system — weekly email newsletters, social media posts, and quarterly client check-ins. People remember consistency more than perfection.

❤️ 6. Emotional Burnout

Being a realtor is emotionally taxing. You deal with rejection, unresponsive clients, and financial uncertainty. A 2023 Realtor.com survey found that 58% of agents experience anxiety during slow seasons.

Burnout doesn’t always come from overwork; it often comes from feeling unsuccessful despite effort.

💡 Pro tip: Focus on long-term wins. Celebrate small victories — every showing, new contact, or lead nurtured matters. And yes, take breaks! Your heart (and your career) will thank you.

Most agents don’t fail because they’re bad at selling homes. They fail because they underestimate the business behind the profession. But here’s the good news: if you can survive your first year, your odds of long-term success skyrocket.

Be disciplined. Build relationships. Stay consistent. The first year separates the dreamers from the doers — and if you’re reading this, you’re already on the right path.

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City Living vs. Suburbia: Which Is Healthier for Your Heart?

Dr. David Reis — Tue, 21 Oct 2025 07:34:58 +0000

I’ve lived in both worlds — the fast-paced city that never sleeps and the quiet suburbs where the loudest thing at night is the sound of crickets. As a cardiologist turned realtor, I can’t help but see homes not just as investments but as environments that directly affect your heart.

So let’s talk about something most people never ask when choosing where to live:
👉 Is your ZIP code helping or hurting your heart?

🚶‍♂️ Walkability & Daily Movement

In cities, you walk — a lot. You walk to the coffee shop, to the train, to your favorite taco place two blocks away. Without even realizing it, you rack up 7,000–10,000 steps a day just living your normal life. That’s fantastic for your heart, your weight, and your blood sugar.

In the suburbs, however, your car becomes your legs. Even a quick grocery run means hopping into a vehicle. The downside? Less spontaneous movement and more sitting — two of the biggest enemies of heart health.

But before you pack your bags for downtown, here’s the catch — city walking often comes with pollution, noise, and stress, which can raise your blood pressure and offset some of those exercise benefits.

🌫️ Air Quality & Noise Pollution

Here’s a scary truth: city air can age your arteries faster. Studies show that long-term exposure to air pollution increases your risk of heart attacks and strokes. And it’s not just the smog — noise pollution from traffic, sirens, and nightlife keeps your body in a low-grade stress mode.

Your heart can’t rest if your brain doesn’t.

In the suburbs, cleaner air and quieter nights allow your body to reset. You may not get as many steps, but you breathe easier — literally and emotionally.

😤 Stress Levels & Pace of Life

City living is exciting, but it’s also stimulating — sometimes too stimulating. There’s always something happening: deals to close, trains to catch, people to meet. That constant go-go-go lifestyle can raise cortisol levels (your stress hormone), leading to high blood pressure and inflammation over time.

Suburbia, on the other hand, gives your nervous system a chance to exhale. You’re surrounded by greenery, less traffic, and slower mornings. But it’s not all zen — suburban life can bring social isolation and long commutes, which are also stressful in their own way.

So, in short:

City = Fast stress, constant adrenaline.
Suburbs = Slow stress, sometimes loneliness.

Both affect your heart — just differently.

🥗 Food & Lifestyle Choices

Here’s something surprising I’ve noticed:
In cities, healthy food is everywhere — smoothie bars, salad shops, farmers’ markets. You have choices. But you also have temptations: late-night pizza, bottomless brunches, and endless delivery apps.

In suburbia, you might cook at home more, which is great for controlling portions and ingredients. But it’s easier to fall into routine comfort eating and sedentary habits.

So whichever lifestyle you choose, your habits matter more than your ZIP code.

❤️ Community & Mental Health

We underestimate how much connection protects the heart. Studies consistently show that loneliness can be as harmful as smoking 15 cigarettes a day.

Cities offer social energy — people everywhere, events every night, opportunities to meet new friends. But they can also make you feel anonymous and isolated.

Suburbia brings familiarity — neighbors who wave, friends you see often, and slower, deeper relationships. For many people, that sense of belonging lowers stress and boosts heart health.

Your emotional environment can be just as important as your physical one.

So, Which Is Healthier?

Honestly? It depends on your personality and your stress triggers.

If you thrive on energy, movement, and variety, the city can keep your body active and your mind engaged — just make sure you find quiet time to decompress.

If you crave peace, space, and simplicity, the suburbs can give your heart a slower rhythm — just make sure you move enough and stay socially connected.

The real takeaway is this:
➡️ It’s not where you live. It’s how you live where you are.

As a cardiologist, I’ll tell you: the best environment for your heart is one where you can breathe, move, connect, and rest.
As a realtor, I’ll add: it’s the one that feels like home. 🏡❤️

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Are Smart Homes Making Us Dumb & Unhealthy?

Dr. David Reis — Thu, 16 Oct 2025 07:13:15 +0000

I’ll be honest — I love technology. I’m a realtor and a former cardiologist, so I appreciate anything that makes life more efficient. My lights turn on with a voice command, my thermostat adjusts before I even get home, and my coffee maker starts brewing the moment my alarm goes off. It’s convenient, it’s futuristic… but sometimes, I can’t help but wonder: are our smart homes actually making us a little dumber — and maybe even less healthy?

Let’s talk about it.

🤖 1. The “Brain-Off” Effect

Remember when we used to think? We’d remember grocery lists, turn off the lights ourselves, and maybe even do a little mental math for the thermostat settings. Now? We just say, “Hey Google, handle it.”
Convenience is great — but constant automation can quietly weaken our cognitive habits. When your home anticipates everything, your brain stops anticipating anything. Over time, it’s like muscle atrophy, but for your mind. And as a cardiologist, I’ve seen how mental laziness often leads to physical laziness too.

🛋️ 2. Sitting More, Moving Less

One of the biggest dangers I see? We’re moving less than ever.
You can order groceries, adjust lights, or even lock your doors without getting up from the couch. Smart homes were designed to save time, but what they’ve really done is remove movement from daily living.
And here’s the scary part: sitting for long periods raises the risk of obesity, diabetes, and heart disease — the modern “silent killers.” I used to tell my patients, “Your body was designed to move, not to be managed by Wi-Fi.”

🌡️ 3. The Comfort Trap

It’s ironic, but the more “comfortable” our homes become, the less resilient we are.
Our bodies were built to adapt — to heat, cold, effort, and change. But now, our smart thermostats maintain a perfect 72°F year-round, and our appliances make sure we barely lift a finger.
This constant comfort desensitizes us. Even short exposure to mild cold or heat used to boost metabolism and circulation. Now? We’re becoming temperature intolerant. The human body isn’t meant to live in perpetual ease — it’s meant to rise to small daily challenges.

📱 4. Digital Stress in Disguise

You’d think that automation would reduce stress, right?
Not quite. Between constant notifications, “device not responding” messages, and privacy worries, smart homes have introduced a new kind of anxiety.
I’ve had patients who couldn’t sleep because their smart cameras kept sending alerts all night. Some even confessed to checking their devices more than their blood pressure.
Our homes were supposed to make us feel secure — not surveilled.

🧠 5. Smart Doesn’t Always Mean Healthy

Here’s the thing — smart homes aren’t the enemy. The problem is how we use them.
Technology can absolutely help us live better: smart air filters, fall detectors for seniors, and apps that remind you to hydrate or move are wonderful. But if we let automation replace our awareness, we start losing something more valuable than convenience — we lose connection.
Connection to our environment, our routines, even our own bodies.

Our homes are meant to serve us — not run us.
If you rely on your smart devices, that’s okay. I do too. But once in a while, try doing something manually. Open the blinds yourself, take a few steps to change the thermostat, or cook without a recipe app guiding every move. These tiny acts of effort reconnect you to your environment — and to yourself.

As both a realtor and a cardiologist, I’ve seen how the healthiest homes aren’t just smart — they’re human.
Because sometimes, the smartest thing we can do… is remember how to live without a screen telling us how.

The post Are Smart Homes Making Us Dumb & Unhealthy? first appeared on Real Estate Career Doctor.

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Reality TV Realtors: Does Netflix Make the Profession Look Fake?

Dr. David Reis — Sat, 11 Oct 2025 03:33:37 +0000

If you’ve ever binged Selling Sunset, Buying Beverly Hills, or Dream Home Makeover, you’ve probably thought: “Wow, real estate looks glamorous!” Gorgeous homes, designer outfits, champagne open houses, and drama-filled meetings—what’s not to love?

But here’s the question that’s been stirring debates in the real estate community: Do these Netflix shows truly represent the real world of real estate, or do they make it look fake and effortless?

Let’s pull back the velvet curtain and talk about what’s real, what’s not, and how it’s shaping how people see realtors today.

💄 The Glamour vs. The Grind

Reality TV makes real estate look like it’s all luxury listings, client lunches, and multimillion-dollar deals that close with a handshake.
In real life, according to the National Association of Realtors (NAR), the median gross income of realtors in 2023 was $56,400—far from the jaw-dropping commissions seen on screen.

And while those shows feature homes priced at $5 million and up, the average home sale price in the U.S. hovers around $420,000. The majority of realtors work with first-time homebuyers, not celebrities.

Netflix shows skip the unglamorous side—late-night contract edits, multiple inspection delays, rejections, and endless cold calls. For most agents, selling real estate means hustle, follow-up, and thick skin, not camera crews and stilettos.

🎥 The Entertainment Factor

Let’s face it, drama sells. A 2024 Pew Research Center study found that over 60% of reality TV viewers believe most shows exaggerate real-life situations for entertainment. And that’s true for real estate series, too.

Producers often encourage “personality clashes” and “client chaos” because conflict keeps viewers hooked. Deals are sometimes re-enacted, and timelines are edited to make it look like a sale happened in days instead of months.

That’s why so many agents laugh when they watch these shows. They recognize that the emotional meltdowns and glamorous office feuds are more Hollywood than home tours.

📊 How It’s Changing Public Perception

According to a 2023 Zillow Consumer Trends Report, 42% of potential buyers under 35 say they got their first impression of the real estate profession from TV or social media. That means millions are learning about real estate from shows like Selling Sunset—not from actual agents.

The downside? Many clients now expect their realtor to be part agent, part influencer. Some even think that every home showing comes with high heels and camera lighting!

However, there’s a positive side too. These shows make real estate exciting again. After Selling Sunset premiered, Google searches for “how to become a real estate agent” jumped by 35%, and enrollment in real estate licensing programs rose in states like California and Florida.

So yes, Netflix may make realtors look glamorous—but it’s also inspiring a new generation to enter the business.

💬 What Real Realtors Are Saying

A 2024 survey by Inman News asked 1,000 licensed agents how they feel about reality TV’s portrayal of real estate. Here’s what they said:

67% said shows like Selling Sunset give the wrong impression of how hard the job really is.
54% admitted the shows do help boost public interest in luxury real estate.
22% said clients expect them to “look and act like” TV agents.
9% said they’ve had clients reference a Netflix show when discussing commission fees.

In short, realtors appreciate the visibility but wish the world saw the hard work behind the glamour.

❤️ The Real Heart of Real Estate

Behind every beautiful house on TV, there’s a story of long nights, tough negotiations, and real people trying to build better lives. That part often gets left out of the highlight reels.

Realtors aren’t just selling homes—they’re helping families find their place in the world. That’s something no TV script can fully capture.

So next time you watch Selling Sunset, enjoy the sparkle—but remember that behind every “Sold” sign is a mountain of unseen effort.

🏁 Final Takeaway

Netflix may make real estate look like a runway show, but the truth is, this business takes more heart, hustle, and humility than most viewers realize.

If you’re a realtor, don’t worry about outshining the Netflix stars. Focus on what’s real: integrity, relationships, and results. Because while the cameras may stop rolling, the real work never does.

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Are Open Houses a Complete Waste of Time?

Dr. David Reis — Wed, 08 Oct 2025 07:32:40 +0000

If you’re a realtor, you’ve probably heard the debate a thousand times: “Do open houses really work anymore?” Some agents swear by them, others think they’re nothing more than a weekend time drain. So, what’s the truth? Let’s take a look at what the data says and what’s really happening behind those “Open House Today” signs.

The Numbers Tell an Interesting Story

According to the National Association of Realtors (NAR), only about 4 to 6 percent of homebuyers find the house they purchase through an open house. That’s a surprisingly low number considering how much effort goes into setting one up—cleaning, staging, printing flyers, and standing around for hours hoping for a good turnout.

Even more eye-opening, a 2024 Zillow Consumer Housing Trends Report found that nearly 70 percent of buyers start their search online, using 3D tours and virtual walk-throughs instead of attending open houses. Buyers want convenience, and scrolling through listings in pajamas beats driving from house to house every weekend.

What Open Houses Actually Do Well

Now, before we declare open houses dead, let’s be fair—they still have some benefits. A Realtor.com survey found that 28 percent of agents say open houses help them meet new clients, even if those clients don’t buy the featured property. So, while it may not sell that house, it could bring in your next big buyer or seller lead.

Open houses also give curious neighbors and “just-looking” attendees a chance to see your marketing skills in action. And sometimes, those same neighbors end up calling you months later when they’re ready to list their own homes.

The Buyer Psychology Angle

There’s something psychological about walking through a home in person that photos just can’t replace. Buyers get to feel the space, check the natural light, and picture their furniture in the living room. In fact, according to a Redfin study, homes that allow in-person tours—even if by appointment—tend to sell 10 to 15 percent faster than those relying solely on virtual tours.

So, while open houses may not always directly sell homes, they can still speed up interest and offer that emotional “spark” buyers need to move forward.

Why Some Agents Are Moving Away from Them

The pandemic accelerated a major shift. During 2020 and 2021, virtual showings exploded, and many agents realized they could close deals without spending entire Sundays waiting for foot traffic. Fast-forward to today, and many experienced agents prefer targeted digital marketing—like Facebook ads, 3D tours, and email campaigns—to reach qualified buyers instead of random drop-ins.

And let’s be honest, some visitors at open houses aren’t even real prospects. They’re just curious, nosy, or looking for design inspiration. That can make your open house feel more like a museum tour than a sales event.

The Bottom Line

So, are open houses a complete waste of time? Not exactly. They’re just not the powerhouse selling tool they used to be. Think of them as one piece of your overall marketing puzzle—great for exposure, networking, and building your personal brand, but not always the best path to a signed offer.

If your listing is in a high-traffic area, an open house can still create buzz and visibility. But for higher-end properties or busy professionals, virtual tours and private showings are far more efficient.

At the end of the day, the smartest agents are the ones who know how to mix the old with the new—pairing open houses with sharp online marketing to meet buyers wherever they are.

Because in 2025, it’s not about whether people come through your front door—it’s about whether you can bring the front door to them.

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Why Celebrity Divorces Are Real Estate Goldmines

Dr. David Reis — Tue, 07 Oct 2025 08:29:57 +0000

When celebrities split, the tabloids go wild. But behind the emotional drama and paparazzi flashes, there’s a quieter, more profitable story unfolding — the real estate goldmine that often follows a high-profile breakup.

From Beverly Hills to Miami, celebrity divorces have become some of the most lucrative events in luxury real estate. Let’s explore why.

1. Divorce Creates Urgency — and Opportunity

Divorce is one of the top five reasons people sell their homes, according to the National Association of Realtors (NAR). In the luxury market, that urgency multiplies.

When A-list couples part ways, their shared estates suddenly become assets to liquidate. Whether it’s Brad Pitt and Angelina Jolie’s Château Miraval in France or Kim Kardashian and Kanye West’s $60 million Hidden Hills mansion, these properties quickly move from “forever homes” to “must-sell now.”

Urgency often means flexibility on price, faster negotiations, and opportunities for buyers to snag trophy homes at discounted rates.

2. Celebrity Homes Attract Global Buyers

According to Zillow’s luxury market data, listings tied to celebrity names get up to 250 percent more online traffic in their first week than similar properties without celebrity ties.

Buyers are not just shopping for square footage; they are buying bragging rights. Owning a former celebrity property adds prestige, even when the star no longer lives there.

For example, when Jennifer Lopez listed her Bel-Air estate for $42.5 million, the buzz alone drew international attention and inquiries from buyers in Dubai, Hong Kong, and London — far beyond the typical Los Angeles market reach.

3. Divorce Settlements Spark Multiple Sales

A single celebrity divorce often leads to multiple listings. Both parties typically buy new homes to restart their lives, doubling the potential for real estate transactions.

After the split between Tom Brady and Gisele Bündchen, both listed their shared Boston-area mansion and purchased separate multimillion-dollar properties in Florida. Within six months, that one divorce generated three luxury transactions and millions in agent commissions.

For realtors, these situations represent a trifecta: one listing, two new buyer clients, and global media exposure.

4. The Emotional Factor Increases Speed of Sale

In a 2024 survey by Coldwell Banker Global Luxury, 62 percent of luxury agents reported that emotional distress accelerates the timeline for selling celebrity-owned homes.

High-profile divorces are emotionally charged. The stars involved often want to “move on” quickly, both publicly and privately. As a result, they are willing to stage aggressively, offer incentives, and even take lower bids to close fast.

For savvy agents, this emotional motivation is a key driver for quick, high-volume deals in luxury markets.

5. The Publicity Boosts Property Value

It may sound ironic, but public attention from a celebrity breakup can enhance a property’s value. Media exposure puts the home on millions of screens for free.

When Ben Affleck and Jennifer Garner’s Pacific Palisades home hit the market, the listing appeared in People, Variety, Architectural Digest, and TMZ. That level of visibility is equivalent to hundreds of thousands of dollars in marketing — without the agent paying a cent.

Public curiosity often transforms into serious buyer interest, and in some cases, bidding wars.

6. Divorce Sales Reflect Market Trends

According to Redfin’s 2025 Luxury Home Report, around 14 percent of luxury listings above $10 million in Los Angeles during 2024 were tied to divorce proceedings. Similar numbers are emerging in New York and Miami.

The data shows that celebrity divorces have become a measurable driver in luxury market liquidity. They inject inventory into otherwise tight markets and often attract fresh global capital from investors, foreign buyers, and developers looking for rare properties.

Final Thoughts

While the emotional toll of divorce is devastating, the real estate ripple effects are undeniable. For agents and investors, celebrity breakups are not just tabloid headlines; they are prime opportunities.

Every separation means at least one listing, often two purchases, and massive publicity. The combination of urgency, fame, and emotional motivation transforms heartbreak into financial opportunity — making celebrity divorces one of the most fascinating and profitable forces in the modern housing market.

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Can AI Replace Realtors by 2030?

Dr. David Reis — Fri, 03 Oct 2025 08:44:28 +0000

The question “Will AI replace realtors by 2030?” is provocative, and as a realtor you may feel both uneasy and curious. The answer is: not entirely, but AI will profoundly reshape what a realtor does, who succeeds, and how the business operates. Below I present evidence, forecasts, and nuance to help you see where the disruption may come — and how realtors can adapt.

Current State: AI Adoption in Real Estate

Before speculating about 2030, it helps to review how AI is already transforming the industry.

According to a Delta Media survey, 75 percent of U.S. brokerages already use some form of AI technology, and nearly 80 percent of their agents have adopted AI-based tools. WAV Group Consulting+1
A recent survey found that 39 percent of prospective homebuyers are already using AI tools in the home-buying process (for virtual tours, price estimation, property valuation) — up from previous quarters. Veterans United Home Loans
Market forecasts estimate that the AI-in-real-estate sector will grow rapidly: from about USD 222.65 billion in 2024 to USD 303.06 billion in 2025, representing a compound annual growth rate (CAGR) of ~36.1 percent. ScrumLaunch
Some projections put the global real estate AI market at USD 1,803.45 billion (i.e. 1.8 trillion) by 2030 (though this figure is debated) with a CAGR of ~35 percent. MAXIMIZE MARKET RESEARCH
A Morgan Stanley research piece estimates that AI could generate USD 34 billion in labor efficiency gains by 2030 across real estate, by optimizing workflows, reducing repetitive tasks, forecasting more accurately, and automating processes. Morgan Stanley
According to JLL, by 2030 roughly 70 percent of commercial real estate (CRE) activities may be “at least partially supported” by AI. Brevitas

These data points show that AI is not a far-off threat — it is already being integrated into real estate workflows, and its footprint is expanding fast.

What Tasks Could AI Perform (or Already Does)?

To evaluate the threat (or opportunity), we should map which realtor tasks are more “AI-replaceable” and which are more resistant.

Property Description & Listing Copywriting
Generative AI can analyze photos, floor plans, and data, then produce descriptive copy tailored to target audiences. Forbes+1

Lead Generation & Qualification
AI chatbots, predictive scoring, and automated outreach can filter, qualify, or nurture leads without manual effort. Netguru+2Forbes+2

Valuation & Price Estimation
Automated Valuation Models (AVMs) and machine learning models already provide “baseline” property value estimates, comparing with similar properties, adjusting for features.

Market Trend Forecasting & Analysis
AI models can analyze massive datasets (economic indicators, demographic shifts, consumer sentiment, transaction history) to forecast demand, pricing trends, and risk zones. Netguru+2McKinsey & Company+2

Virtual Tours, Staging, and Visualization
Computer vision, image synthesis, and augmented reality can render virtual walkthroughs, simulate renovations or staging, and allow prospects to “see” changes. Mezzi+2Netguru+2

Administrative Tasks & Transaction Automation
Document generation, contract drafting, due diligence checks, scheduling, reminders, compliance checks — many back office tasks may be heavily automated.

Because many of these tasks are repetitive, data-intensive, or rule-based, AI can gradually take over or assist in a large share of them.

Tasks more resistant to AI replacement

Relationship Building & Trust
Buying or selling a home is emotional, high-stakes. Clients often choose agents based on personal rapport, trust, local reputation, empathy, negotiation style, integrity, and referrals. AI is weak at authentic empathy, emotional nuance, and deep trust-building behavior.

Complex Negotiations & Conflict Resolution
Real estate deals often involve unique contingencies, last-minute demands, legal issues, emotional conflict between parties, or human psychology that AI may struggle to handle robustly.

Local Market Intuition & On-the-Ground Knowledge
Subtle knowledge such as which streets have “good vibes,” future planned infrastructure, microzoning shifts, or local relationships (inspectors, contractors, city offices) is hard for AI to replicate perfectly.

Problem Solving Under Uncertainty
When things go wrong (title issues, inspection surprises, financing delays), flexibility, creativity, and human judgment matter. AI systems are brittle in edge cases.

Ethical Judgment, Reputation, and Accountability
Agents often serve as fiduciaries and advisors. Ethical decisions, legal liability, reputation protection — these roles require human oversight.

Brand & Persona Differentiation
Agents often compete via personality, brand, social proof, visibility, local reputation — those human elements remain crucial.

Thus, even if AI takes over many tasks, the human agent’s role may shift toward oversight, higher-level guidance, client relationships, strategy, and differentiation.

Forecast & Scenarios: Will Realtors Be Obsolete by 2030?

To assess whether realtors will be “replaced,” let’s consider a few scenarios, constraints, and caveats.

Scenario A: High disruption, AI-enabled minimal human role

In this scenario:

AI agents or platforms handle much of the home search, negotiation, documentation, and matching.
Humans become “coaches,” consultants, or specialists for high-end, complex deals or special cases.
Commission models shift; platforms charge subscription or transaction fees.
Many traditional agents may be displaced or forced to pivot.

Is this likely by 2030? It’s aggressive, and many obstacles make it unlikely that 100 percent replacement will happen within five years.

Scenario B: Hybrid “AI + Human” model (most probable)

In this scenario:

AI handles the bulk of repetitive, data-based tasks (listings, valuation, predictive lead scoring, document generation).
Realtors focus on relationship management, complex negotiation, local insight, oversight, brand, referrals, conflict-solving.
Top-performing agents will use AI as leverage to extend capacity and efficiency.
Lower-performing or low-margin agents may be squeezed out.

This feels most plausible by 2030, given the trajectory of adoption and the human demands of the business.

Scenario C: Slow disruption, limited impact

In this scenario:

AI is largely used as a tool rather than replacement.
Adoption lags due to regulatory, data quality, legal liability, consumer resistance, infrastructure limitations.
Realtors who resist change retain their roles, especially in less tech-savvy markets.

While possible, this scenario is less likely in more developed, tech-friendly markets.

What to Do (for realtors now)

Adopt AI Tools Early
Don’t wait — experiment with lead scoring, chatbots, automated listing writing, AVM comparison tools, predictive market analytics.

Upgrade Your Skills
Focus on negotiation, psychology, persuasion, storytelling, emotional intelligence, conflict resolution. These are harder to automate.

Differentiate by Brand & Niche
Specialize in property types, neighborhoods, segments (luxury, commercial, sustainable, historic). Build a brand that resonates with clients beyond algorithmic “best match.”

Own the Data You Can
Collect, maintain, clean local data, transaction history, client feedback. The more proprietary insight you have, the less vulnerable you are to generic AI models.

Offer Hybrid Service Models
Combine self-service (for commoditized parts) with premium guided service. For example, offer an “AI-powered basic” tier for budget-conscious clients and a “white-glove” advisor tier.

Collaborate with Tech & PropTech Firms
Instead of competing with AI platforms, partner or integrate with them. Be part of the innovation rather than resisting it.

Stay Compliant & Ethical
As AI adoption rises, regulatory scrutiny, data privacy, disclosure laws, and accountability will increase. Position yourself as a trusted advisor with ethical standards.

Educate Your Clients
Help clients understand the limits of AI tools (e.g. AVMs undervaluing homes, edge-case issues) and emphasize the added value you bring beyond automation.

AI is not science fiction — it is already reshaping the real estate industry. But rather than fear total replacement by 2030, the more realistic and productive lens is transformation. Realtors who adapt, reposition their value, and embrace AI as a partner will survive and likely thrive in the next decade. Those who cling purely to old models may find themselves outpaced.

The post Can AI Replace Realtors by 2030? first appeared on Real Estate Career Doctor.

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The Rise of TikTok Agents

Dr. David Reis — Thu, 02 Oct 2025 07:43:43 +0000

How Short-Form Video Is Changing Real Estate

In the past few years, a new breed of real-estate professional has emerged: the TikTok agent. These agents don’t just list homes — they create viral video content, build personal brands, and capture leads directly from the For You page. What started as a joke (“real estate TikToks = memes”) has become a bona fide marketing revolution in real estate.

Below, I unpack how TikTok agents are rising, examine the data behind their growth, and offer lessons (and warnings) for traditional agents.

Why TikTok, and Why Now?

Massive user base + engagement

TikTok’s global user base has grown explosively. One estimate projected that TikTok would exceed 2 billion users by 2024. Luxury Presence

- In the U.S., the app has been downloaded over 220 million times and 37.4% of those users are over 30 years old — a demographic directly relevant to the home-buying market. Forbes
- Users spend a large chunk of time on TikTok: ~ 55 minutes per day on average, versus ~ 32 minutes for Instagram. Constant Contact
- Monthly active user metrics also paint a compelling picture: TikTok reportedly crosses 1 billion monthly active users globally. Qobrix+1

Algorithm that favors virality (not follower counts)

One of TikTok’s most disruptive features is how its algorithm works. Rather than privileging creators with large followings, TikTok uses engagement signals (watch time, replays, shares) to push videos to new audiences. That means a brand-new agent with zero followers can “go viral” with the right content.

This upsets the traditional real estate marketing playbook, where branding and follower-base have long been prerequisites for reach.

Underpenetrated by real estate pros — huge opportunity

According to Hootsuite’s data, in 2022 only 12% of REALTORS® reported using TikTok for business purposes, up from 8% the year before. Social Media Dashboard
Another source claims only 15% of real estate agents currently use TikTok, compared to 87% on Facebook. partnerwithez.com
A 2025 article quoting industry data states that 1 in 6 agents use TikTok, and over half of agents report that social media produces their best leads. Elite Agent

This under-saturation means early adopters can claim disproportionate visibility in their markets.

What TikTok Agents Are Doing That Works

Here’s how successful TikTok agents are leveraging the platform — along with real examples.

Virtual tours reimagined

Instead of posting static images or long walk-through videos, TikTok agents distill home tours into energetic 30–120 second clips. They highlight unique features, use trending music, quick cuts, and overlay text like “Look at this view” or “Kitchen dreams.” The Short Media+2AgentFire+2

Some agents have reported hundreds of inquiries from a single viral listing video. Constant Contact

Educational “micro-content” and myth-busting

Agents share tips in bite-sized videos: how to read closing costs, when to get pre-approved, what credit scores are ideal, or common real estate myths. These can build trust and establish expertise. The Short Media+2AgentFire+2

One agent, Madison Sutton, has become a well-known name in real estate TikTok circles for doing virtual open houses and short tip videos. AgentFire

Personality-led branding

One big shift: TikTok agents aren’t just selling houses — they’re selling themselves. Agents show behind-the-scenes, day in the life, personality videos, fails, wins, and more. That humanizes them and helps people feel connected before they ever meet. Scholars Crossing+2AgentFire+2

Paid strategy and geo-targeting

To scale, many agents complement organic content with paid TikTok ads. Formats include In-Feed Ads, Spark Ads (promoting your own organic video), and geographically targeted campaigns. These allow agents to push their content to people in specific ZIP codes or buyer- demographic profiles. The Short Media+2The Short Media+2

Results & Outcomes: What the Data Suggests

Faster sales & higher visibility

Properties marketed via social media (which includes TikTok) reportedly sell 20% faster than those that don’t. Homesync –

Agents themselves claim viral videos lead to offers, showings, and serious buyer interest. The Short Media+2Constant Contact+2

One YouTube video highlights an agent who claims to have closed 50+ deals from TikTok origin leads. YouTube

Lead quality & volume

Some agents report that a single video can generate dozens or even hundreds of inbound inquiries. Constant Contact+1

More broadly, social media is often cited by realtors as a top source of high-quality leads. In one survey, 46% of realtors agreed that social media provides their best-quality leads. QR Tiger

Another lead-generation survey says 54% of agents claim social media is their top digital tool for lead generation. The Close

Audience reach & demographic match

Many TikTok users (25–44 age group) align directly with first-time buyers or move-up market segments. Constant Contact+1
Because of the algorithm, agents can reach beyond their follower base and land in front of local buyers who didn’t know them. Constant Contact+1

Risks, Challenges & Criticism

While the rise of TikTok agents is captivating, there are risks and downsides to watch.

Oversaturation & content fatigue

As more agents jump in, competition for views intensifies. What once went viral now may struggle. The early-mover advantage fades as the “TikTok real estate” niche becomes crowded.

Platform uncertainty & regulatory risk

There is ongoing political pressure and potential bans on TikTok in certain jurisdictions (or at the national level). Realtors who rely heavily on that single channel may find themselves vulnerable. National Association of REALTORS®

Some agents are preemptively diversifying to Instagram Reels, YouTube Shorts, and other platforms to hedge against any TikTok disruptions. National Association of REALTORS®

Brand risk & professionalism concerns

Because TikTok content leans toward casual, some consumers criticize “TikTok agents” as unprofessional or salesy. Social media users sometimes complain of spammy messaging from agents. Reddit

Moreover, viral content that emphasizes aesthetics over substance may mislead buyers about actual property conditions or gloss over material risks.

Algorithmic volatility

Since reach depends heavily on engagement metrics and opaque algorithm rules, many creators find their reach unpredictable. A well-performing account one week might see a drop the next. This creates instability in lead generation pipelines.

Time and consistency costs

Creating high-quality videos, staying on trends, filming, editing, posting — this requires consistent effort, creative stamina, and sometimes external support (video editors, social media managers). Without sustained input, TikTok presence can fade quickly.

How Traditional Agents Can Adapt (or Fight Back)

If you’re a traditional real estate agent skeptical of TikTok agents, here’s how to respond:

Don’t ignore short-form video — experiment with 30- to 90-second clips even on Instagram or Facebook.
Leverage your domain knowledge — instead of just tours, create content around market insights, neighborhood analysis, or myth-busting.
Repurpose real estate content — turn listing walk-throughs into clips, use voiceovers, overlays, or Q&A formats.
Use paid video boosts — even small budgets can extend reach to local buyers.
Diversify platforms — don’t hinge your funnel entirely on one app. Maintain presence on MLS, email, Google, and other social channels.
Track your ROI rigorously — use link tracking, ask leads where they found you, compare cost vs. leads generated.
Blend old + new — combine open houses, direct mail, referral networks with digital content for a hybrid strategy.

The rise of TikTok agents is not a fad. It reflects deeper shifts in how people consume information, discover homes, and trust agents. The data shows that while adoption among realtors is still relatively low, the payoff for early and skilled adopters is significant in terms of visibility, leads, and sales velocity.

But it is not without pitfalls. Platform dependency, content demands, algorithm risk, and brand perceptions all must be carefully managed.

For agents who are curious or uncertain: view TikTok (and short-form video more broadly) as an opportunity to evolve rather than a threat to ignore. The agents who learn to combine creativity, authenticity, strategy, and consistency may very well define what real estate marketing looks like over the next decade.

The post The Rise of TikTok Agents first appeared on Real Estate Career Doctor.

The post The Rise of TikTok Agents appeared first on Real Estate Career Doctor.

Heart-Healthy Habits Every Busy Real Estate Agent Should Follow

Dr. David Reis — Fri, 12 Sep 2025 20:19:41 +0000

Being a real estate agent is one of the most rewarding careers, but let’s be honest — it’s also one of the most stressful. Between long days on the road, unpredictable schedules, endless phone calls, and client demands, it’s easy to forget about your own health. The truth is, ignoring your heart health can catch up with you. As a former cardiologist turned realtor, I’ve seen firsthand how small lifestyle habits can make or break your long-term well-being.

The good news? You don’t need hours at the gym or complicated meal plans to protect your heart. Instead, it’s about creating simple, sustainable habits while eliminating the harmful ones that creep into our daily realtor grind.

1. Move Between Showings

Real estate agents spend hours driving clients around or sitting at open houses. Sitting too long increases risks of obesity, diabetes, and heart disease. Instead of scrolling your phone between appointments, take a brisk 10-minute walk. Even short bursts of activity add up and help circulation, metabolism, and stress relief.

Eliminate: Parking right in front of every house. Park a little farther away and walk — your step count and heart will thank you.

2. Eat Smart on the Go

Fast food is the easiest option when you’re dashing between appointments. But high sodium, fried foods, and sugary drinks raise blood pressure and stress your heart. Keep healthy snacks like almonds, fruit, or protein bars in your car so you don’t get trapped by drive-thru temptation.

Eliminate: Sugary coffee drinks and sodas. Replace with water or unsweetened tea to stay hydrated and energized without the crash.

3. Manage Stress with Breathing

Negotiations, bidding wars, and late-night calls can spike stress hormones. Chronic stress is one of the hidden drivers of heart disease. When things heat up, take a minute to practice deep breathing — inhale slowly for 4 seconds, hold for 4, exhale for 6. It calms your nervous system and clears your head.

Eliminate: The habit of immediately reacting to stressful emails or texts. Pause, breathe, then respond thoughtfully.

4. Prioritize Quality Sleep

Sleep is often the first thing agents sacrifice to meet deadlines or chase leads. But poor sleep raises the risk of high blood pressure, arrhythmias, and weight gain. Create a wind-down routine: put your phone away 30 minutes before bed, keep your bedroom dark and cool, and aim for 7 hours of rest.

Eliminate: Falling asleep with your laptop or phone in bed. Blue light tricks your brain into staying awake and robs you of deep, restorative sleep.

5. Keep an Eye on Your Numbers

As agents, we track market stats daily — yet we rarely track our own health stats. Know your blood pressure, cholesterol, and blood sugar levels. Regular checkups can catch issues early and help you stay ahead of heart problems.

Eliminate: Ignoring warning signs like chest tightness, fatigue, or shortness of breath. Don’t brush it off as “just stress.” Pay attention.

Final Thought

Real estate can be demanding, but remember: your health is the most valuable asset you’ll ever own. By building heart-healthy habits and eliminating harmful ones, you’ll not only live longer but also have the energy, focus, and resilience to thrive in this fast-paced business.

Your career is a marathon, not a sprint — take care of your heart so it can carry you through every deal, every client, and every success story ahead.

The post Heart-Healthy Habits Every Busy Real Estate Agent Should Follow first appeared on Real Estate Career Doctor.

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